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A timely opening: Longines boutique comes to Macau

Longines-and-DFS-Group-celebrated-the-grand-opening-of-the-Longines-boutique-inside-T-Galleria-by-DFS-City-of-Dreams’-in-the-newly-expanded-Watches-and-Jewelry-Hall-768x493

Macau is well-known as a shopping mecca for luxury brands thanks to the allure of tax-free purchases. And now, travel retailer DFS has left shoppers with no excuse to be late again thanks to the newly opened 500sq ft Longines boutique at City of Dreams in Macau.

Today, Longines has had not one but two things to celebrate: The grand opening of the boutique and the launch of the Longines Master Collection DFS Special Edition watch. Beautiful Taiwanese model and actress and Longines Ambassador of Elegance Lin Chi-Ling was a special guest at the dual celebration. Aged 42, Lin Chi-Ling has the skin of a 20-year-old, so it’s no wonder she’s still a regular on the catwalk and a favourite in the Asian show business world.

The impressive boutique features watches from across Longines’ signature collections and augments the 29 watch and jewellery brands in T Galleria by DFS, City of Dreams in the retailer’s newly expanded Watches and Jewellery Hall.

The exclusive Longines Master Collection DFS Special Edition watch displays a special dial with a pattern inspired by the unique architecture of Venice’s iconic landmark, The Doge’s Palace. (The charming canal city is the home of the first DFS store in Europe). Created especially for DFS and cased in steel, the Longines Master Collection DFS Special Edition arrives in Longines boutiques at DFS and T Galleria by DFS locations globally from 1 March.

The Longines Master Collection DFS Special Edition

 

 

 

Helen Pawson
written by: Helen Pawson
Helen is Brands Editor at The Moodie Davitt Report. When she isn’t on a plane to attend the latest travel-related launches, she can be found (nervously) watching Leicester City FC or in search of the sun.