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The time is right for Cartier’s first pop-up boutique

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A pop-up by Cartier might not be the place you’d expect to find craft beer workshops and a gaming area (complete with a new version of the old classic Pacman) but that is exactly what you can find at the Four Seasons T Galleria by DFS until the end of February.

Of course there is also the chance to check out some impressive timepieces with an experimental display exhibiting the full Drive de Cartier watch collection for men. For timepiece aficionados the highlight is the prestigious Drive de Cartier Flying Tourbillon fitted with the manufacture calibre 9452 MC mechanical movement with manual winding.

Within The Shoppes at Four Seasons exhibition area, shoppers can immerse themselves in an animated zone which reveals the different aspects of the Drive de Cartier lifestyle. Two spaces, The Library Lounge and The Atelier, each offer interactive experiences through digital technology and specialist workshops by partner companies.

Voyage of discovery: The Cartier pop-up boutique with DFS at The Shoppes at Four Seasons

The Library Lounge has books and music alongside the latest gadgets and the aforementioned gaming area. Here shoppers can peruse the Drive de Cartier collection and a design bar area.

The Atelier is the place for those wishing to explore more deeply the horological world of Cartier, where holograms and design sketches of the Drive de Cartier collection are on-show. The inspiration behind the watches is revealed and there is a chance to find out more about the aesthetics of the distinctive cushion-based case and the precision movements of the timepieces.

As well as the craft beer workshops, shoppers can also take part in wine tasting, calligraphy and artisan leather stamping.

 

 

Clare Austin
written by: Clare Austin
With a background in fashion and beauty journalism for magazines such as Elle and Harper’s Bazaar Clare is a beauty enthusiast whose pulse quickens whenever a new product hits the shelves.