In the ad visuals for Deep Euphoria, Australian actress Margot Robbie (who appeared in The Wolf of Wall Street and, more improbably, Neighbours) looks romantic and sweet wearing a floral dress and bathed in sunlight. A closer look however reveals all is not as innocent as it seems.
Calvin Klein ads, whether for fashion or fragrance, have never been shy of creating a bit of controversy. Remember the billboards with Mark Wahlberg, aka Marky Mark, in his pants; Justin Bieber and Lara Stone canoodling; Brooke Shields not letting anything come between her and her Calvins; Kate Moss naked on more than one occasion?
The campaign for the latest Calvin Klein fragrance, Deep Euphoria, upholds this tradition proudly albeit in a rather subtler fashion. The location is a hotel room where our heroine “further explores her deepest fantasies and innermost desires” under the “captivated gaze” of two young men. For what is the business of fragrance about if not seduction?
Inspired by the idea of empowered, modern sensuality, Deep Euphoria eau de toilette is a lighter, ultra-feminine version of the original eau de parfum.
Firmenich Perfumer Honorine Blanc returns to the Deep Euphoria range to create this new incarnation: A fruity, floral chypre which leaves a fresh and airy first impression.
This freshness comes courtesy of top notes of water lily, cassis leaves and crisp pear. Jasmine sambac and black magic rose at the heart and a base of patchouli and musk provide deeper notes of seduction.
Deep Euphoria eau de toilette is available in 50ml (€58) and 100ml (€74) and will be available to travel shoppers from April.
OK, so it may not be possible to deliver empowerment via a spritz of scent but for many women, from thousands of years ago to the modern Ms. Robbie, that spritz of fragrance is all part of the pleasure of seduction.