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‘Quintessential Cool Guy’ James Franco revealed as the new face of Coach Cologne

COACH_Men's_Fragance_BTS_046 copyIntroducing the new face of Coach’s male fragrance: James Franco

American fashion house Coach has named James Franco as the face of their new male fragrance, Coach For Men, which launches in September. The 39-year-old actor, director, writer, artist and philanthropist, is certainly no stranger to modelling having fronted many a fashion campaign in his time. For his latest outing, the 127 Hours star channels James Dean in a classic black and white shot complete with a leather biker jacket. It was this adventurous and timeless spirit that Coach Creative Director, Stuart Vevers, sought to bring to their new cologne. “James is the quintessential-cool Coach guy,” said Vevers. “He’s handsome, there’s a bit of danger and he’s thoughtful and challenging, energetic and prolific. He represents so many of the references I’ve used at Coach—references of American style that resonate around the world.”

For his part Franco was just as enthusiastic, commenting that “Creativity is the way I engage with life. It’s the way I engage with other people and communicate, and it’s really the way I find meaning in life. I enjoyed collaborating with Stuart. There are a lot of references to Coach tradition in his designs, but with an added spin, and that idea is something I have done in my creative work.”

 

Zoë Pincombe
written by: Zoë Pincombe
Just out of university, Zoë comes from South West England. Enthusiastic about all things food and wine related, she enjoys travelling and experiencing new cultures.