By adding a woody, ambery accord to its signature Horizon fragrance, Davidoff has created a more intense interpretation of the bestselling scent. Davidoff Horizon Extreme was launched this month by Coty.
Perfumers Olivier Pescheux and Jacques Huclier have developed a blend of contrasting scents to give Horizon Extreme an ‘addictive’ quality. Top notes of rosemary and ginger and a heart of nutmeg and sandalwood are strengthened by the intensity of amber and cedarwood as base notes.
The bottle itself is reinterpreted to complement the new fragrance in an earthy shade of dark brown lacquer which fades out to an amber horizon.
Nature, as always, is the star of the campaign, alongside model Simone Bredariol. The craggy mountain top and a soaring eagle represent the strength and achievement of our hero. Alongside the print campaign and a TV ad, Davidoff Horizon Extreme will be supported by #reachyourhorizon in social media and on digital platforms.
Davidoff Horizon Extreme eau de parfum is available now in 75ml (€59) and 125ml (€79.50) sizes.