The American designer leathergoods brand Coach has a swanky new home in Sydney Airport Terminal 1 (International).
Coach celebrated its 75th anniversary last year and declared its wish ‘to define modern global luxury’. Well, if this new store is anything to go by its deed is as good as its word.
The 130sq m stand-alone boutique marks Coach’s debut in Australian travel retail. And what a debut. The stylish double-height facade leads to a light and spacious store featuring custom-designed cabinetry, warm lighting and rich textiles. The overall effect is a retail haven that wouldn’t feel out of place in the major shopping districts of the world.
Carrying Coach’s signature collections, including women’s and men’s bags; small leathergoods; footwear; accessories and fragrances, there is no sense that this is where the end of season stock comes to die. This is a sophisticated, well-stocked, high-end space, good enough to please the most discerning retail therapist. Even better news for travellers is that the store will offer travel-exclusive products.
Following last year’s big anniversary, the brand shows no sign of resting on its laurels. Creative Director Stuart Vevers is creating fresh excitement, building up a buzz around the brand with ultra-desirable designs such as the Rogue bag and fun touches such as the rather unexpected dinosaur mascot Rexy. Flagship Coach Houses in New York and London showcase the brand’s craftsmanship and creativity.
Coach is one of 13 global designer brands to form the 1,900sq m fashion precinct in Sydney’s Terminal 1. Its neighbours include Michael Kors, Tiffany & Co., Burberry and Hugo Boss, with Gucci set to open later this year. This redevelopment is part of the airport’s improvements programme designed to upgrade the shopping experience for passengers.
The project also includes a new premium dining precinct, City View, so when you’ve finished shopping you can refuel in equal style.