Picture the scene: The serenity and calmness of the beautiful Romanian Embassy building in Paris juxtaposed with a secret red room full of debauchery and drag queen performers. Who, you might well ask, is daring enough to pull that off? That man is Monsieur Jean Paul Gaultier.
The above was the scene for Mr Gaultier’s much anticipated new feminine fragrance reveal, the aptly named Scandal. The eau de parfum is Jean Paul Gaultier’s first fragrance launch for some years and the first to be introduced since Spanish fragrance house Puig took over the licence from BPI last year.
Scandal represents a totally new perfume pillar for the designer whose popular Classique and Le Mâle scents are instantly recognisable by their male and female torso bottles. For Scandal, it’s all about the legs. Legs everywhere; on the bottle stopper, on social media and at airport promotions.
The fragrance is, in my opinion, one to wear at night time. Perhaps it’s the scandalous advertising campaign which follows the double life led by Madame la Ministre (played by Vanessa Axente) or perhaps it’s the perfume’s honey and blood orange notes… for me it’s a little too unsubtle for day time.
For Jean Paul Gaultier fans who are travelling in July (or anyone who’s on the scout for a new scent) you’ll be among the first in the world to take home a bottle of Scandal. Available as a 50ml and 80ml edp, the fragrance will pre-launch exclusively in Europe with Dufry and Lagardère Travel Retail from 1 July before a wider roll-out in August.
According to Jean Paul Gaultier Fragrances General Manager Thomas James, travel shoppers can expect ‘spectacular’ things to support the launch (well, you wouldn’t expect anything less from Monsieur Gaultier!). In July, Scandal promotions will take over Dufry’s UK, Spain and France airport stores, including Heathrow, Paris Charles de Gaulle and Barcelona El Prat. Activations will include oversized legs, digital photo booths with different leg options and newspapers with the headline ‘The Scandal is out’.
If you are travelling through one of the above locations, don’t forget to join in the scandal with the hash tag #bescandal.