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Escada pours 25 years of passion into new fragrance

730870229071_ESCADA_Fiesta Carioca_EDT_100ml

During the dark winter days, we all welcome a little colour and sunshine in our lives. Coty might just have the answer to those winter blues with its new Escada Fiesta Carioca fragrance.

Not being one to shy away from the limelight, Escada is going big to celebrate 25 years of the brand’s Summer Limited Edition fragrances.

Escada Fiesta Carioca is a tribute to Escada’s vivacious fashion heritage and one of the perfume industry’s most successful summer fragrance lines. Senses are first captured by a luscious Brazilian passion fruit accord, surrounded by notes of succulent European red raspberry. The passion continues with a vibrant passion flower heart which is blended with orange flower for warmth. The fruity floral fragrance dries down to a base of musk and cedar wood.

The party spirit begins with the fragrance bottle itself (you might need to grab your sunglasses before you pick it up!). A tropical scene of leafy greens and colourful passion flower blooms decorates the bottle front.

The Escada Carioca girl (always the life and soul of the party) and friends dance across the front of the outer packaging.

Get your dancing shoes on and escape to the summer when Fiesta Carioca lands at airports in Europe and the Americas in March.

Join in the 25th celebrations on social media with the hash tag #escadafiestacarioca.

Helen Pawson
written by: Helen Pawson
Helen is Brands Editor at The Moodie Davitt Report. When she isn’t on a plane to attend the latest travel-related launches, she can be found (nervously) watching Leicester City FC or in search of the sun.