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Uniqlo To Go: Vending machine-inspired concept lands at airports

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There’s always that one important thing you forget to pack, be it a bikini for a hot weather holiday or a jacket for cooler climes. For the latter, Uniqlo has come up with an innovative way to save the day.

From this month, the Japanese brand is introducing vending machines with items from its LifeWear range to ten US locations, including airports and shopping malls. The first location to benefit from this on-demand shopping experience, called Uniqlo To Go, is Oakland International Airport in California.

The vending machines will feature Uniqlo’s iconic UltraLight Down jackets (US$69.90) and HEATTECH Tops (US$14.90) in a variety of styles for men and women. As Uniqlo USA CEO Hiroshi Taki said, the concept aims to give customers “what they want, when and where they need it”.

Look out for the vending machines popping up at Houston Airport, Hollywood & Highland Center in Los Angeles and Queens Center in New York later on this month.

Helen Pawson
written by: Helen Pawson
Helen is Brands Editor at The Moodie Davitt Report. When she isn’t on a plane to attend the latest travel-related launches, she can be found (nervously) watching Leicester City FC or in search of the sun.