Fans of tennis and fashion should get down to Lacoste’s pop-up store in Haitang Bay, pronto. Running until 26 June at China Duty Free Mall in the CITS Haitang Bay Duty Free Shopping Complex, the concept celebrates both the French Open and the announcement of the new ambassador, Novak Djokovic.
Within the shop, an exhibition is dedicated to the legendary French tennis champion René Lacoste, a showcasing of the latest collection, and an interactive game. Here, customers can play tennis on digital screens for a chance to win a special gift.
Currently ranked number four in men’s singles tennis, Novak Djokovic joined Lacoste last month as the new brand ambassador. But his involvement goes beyond just fronting campaigns. The French clothing label worked with the 30-year-old Serbian to create the Novak Djokovic performance collection, which features pique polo shirts, shorts, a khaki blazer, trousers, and a zip jacket. Designed for both comfort and style, the range proudly bears Djokovic’s signature on the left sleeve of the polo shirt. So even if you’re not hitting the clay courts of Roland Garros anytime soon, you can still look – and feel – the part.