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Five trends from London Fashion Week Men’s now at airport stores

KENT_MEN_SS18_0278Kent & Curwen Spring Summer 2018

This year marks the fifth anniversary of London Fashion Week Men’s (LFWM). Formally London Collections Men’s (LCM), the event has become one of the most popular in the world, illustrating the best in menswear design from an impressive roster of British and international brands.

While the looks on the catwalk won’t be widely available to buy until next year, we’ve picked five of the best trends from LFWM Spring Summer ’18 that you can buy in airports right now.

Bleached Denim

The reign of dark wash and black denim in the menswear wardrobe seems to be coming to an end. Multiple designers have shown bleached denim at this season’s LFWM, including Japanese brand Maison Mihara Yasuhira. Not shying away from double denim, models were seen in bleached denim jackets and matching jeans. While it may be a bit too much of statement to go straight for double bleached denim, try out this trend with Superdry’s Roadster Denim Shirt available now at airport stores. Its classic style means it’s the perfect way to wear a lighter denim wash.

Maison Mihara Yasuhira Spring Summer 2018

Florals

While florals for spring may be somewhat expectant, men’s fashion has been rather slow to embrace floral motifs. But that’s about to change. For SS18, popular Danish designer Astrid Andersen, famed for her sportswear-inspired looks, sent male models down the catwalk in blue floral silk tracksuits. These Ted Baker Parrsho Parrot Printed Oxford Shorts, available in airport stores now, are a great addition to any holiday wardrobe. With its muted colours, it’s a subtle nod towards the fashion-forward trend.

Astrid Andersen Spring Summer 2018

Bumbags

It’s official: bumbags are the new ‘in’ thing. Cast aside the perception of badly dressed Brits abroad, it’s time to embrace their functionality, but this time with a slight twist. Liam Hodges, one of the London’s most promising young menswear designers used the bumbag prominently throughout his SS18 show, with models wearing them over the shoulder, rather than around the waist, giving the bag a slightly more streetwear edge. If you fancy getting in on the action now, try this Eastpak Springer Bumbag available in a variety of colours at Case Luggage.

Liam Hodges Spring Summer 2018

Prep School

While suiting and tailoring may be a mainstay of the menswear wardrobe, this time around at LFWM we saw a distinct school uniform theme running through the collections. Take Kent & Curwen for example, showing a collection of crisp white shirts, knits and embellished striped tailoring to give a clear prep school vibe. This classic Lions Macmine Stripe Shirt by Thomas Pink is available at airport stores, and won’t make you look like you’re on a school trip.

Kent & Curwen Spring Summer 2018

Statement Sweats

One of the easiest trends to wear now comes in the form of the humble sweatshirt. Emblazoned with bold lettering or brand names, statement sweatshirts built on a casual streetwear trend from last season and proved a big hit on the runway. Ben Sherman’s MOD sweatshirt works as the perfect example. Replicate the look with Lacoste’s embroidered fleece sweatshirt, which is already flying off the shelves – so be sure to check out their airport stores.

Ben Sherman Spring Summer 2018
Ruairidh Pritchard
written by: Ruairidh Pritchard
Originally from the Outer Hebrides in Scotland, Ruairidh Pritchard is a fashion, travel and lifestyle writer living in London. He has written for publications including SHOP magazine, Quintessentially, and Global Blue.