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Intrigued to know your fortune? Martell has the answers…


Could 2017 be the year that you win the lottery or take that trip of a lifetime? Well, you can find out your fortune at Hong Kong International Airport thanks to a Chinese New Year promotion by Cognac brand Martell and luxury travel retailer DFS.

Focusing on prosperity and fortune-telling, the campaign features four Martell-themed ‘Gods of Wealth’ dressed in costumes inspired by Martell Cordon Blue Intense Heat Cask Finish’s box design. Fortune cookies containing hidden Martell gift incentives, redeemable at the DFS store, are being handed out to travellers. Besides taking advantage of these special rewards, customers can learn their fate by breaking open the cookies.

So, what are you waiting for? Break open that cookie, have a tipple of Cognac in the process and see what 2017 has in store.

Martell Cordon Bleu Intense Heat Cask Finish’s name comes from its unusual maturation process. It is matured for six months in casks subjected to intense heat, using a method known as ‘chauffe crocodile’
Helen Pawson
written by: Helen Pawson
Helen is Brands Editor at The Moodie Davitt Report. When she isn’t on a plane to attend the latest travel-related launches, she can be found (nervously) watching Leicester City FC or in search of the sun.