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Pamper yourself silly with World Duty Free


There aren’t many things in life that come for free, especially not when it comes to looking your best. However, thanks to travel retailer World Duty Free, you can board your flight looking a million dollars, without having spent a cent.

A whole range of beauty services such as skin consultations, hand massages and make-up tutorials are on offer at World Duty Free airport store locations, including London Heathrow, Manchester, Barcelona El Prat and Madrid-Barajas airports. Booking is not required so all you need to do is get yourself through security and to the World Duty Free store.

Each treatment usually takes between two and ten minutes, which leaves you plenty of time to complete your shopping before boarding.

PretAirporter brings you some of the service highlights below.

bareMinerals offers three services: Effortless Eyes teaches customers about the benefits of framing eyes; Take Off & Glow suggests luminous products that will cast you in your best light; and Complexion Perfection shows you how to enhance your favourite complexion products with contouring and highlighting.

Getting hitched soon and need a bridal make-up lesson? Head to Benefit’s counter and ask for the ‘Big Day Beautiful’. Other services include 10 Years Younger (does what it says on the tin) and Beauty Blitz – a complete make-up overhaul.

Bobbi Brown offers Secret to Perfect Skin and Secret to Standout Eyes tutorials along with Bobbi’s Ultimate Lesson – a step-by-step lesson on everything you need to know from prepping with skincare to finishing with mascara.

How about a fragrance consultation with one of the oldest perfumers in the world? Guerlain can help you find your perfect perfume among its iconic creations as well as a make-up and flash make-up consultation.

If you’re after a more relaxing pre-flight experience then head to Jo Malone for a beautifully scented hand & arm massage (I’ve had this myself and would highly recommend – a ten minute sit down while your hands and arms are massaged with delightfully smelling products – bliss). Jo Malone also offers scent recommendations for men and women.

British brand Molton Brown also offers a pampering hand & arm massage and when you’re done you can discover its exotic collections with the help of the brand’s experts.

For a taste of luxury, visit La Mer for a personalised facial treatment to combat dehydration and a dose of the brand’s Miracle Broth to transform skin and eyes.

Lancôme helps you to understand your skin via a skin diagnosis and if you’re lacking lustre in that department then the brand offers tips on which of its products will energise and moisturise your skin.

No outfit is complete without a smudge of lipstick so why not make a statement before your next flight with Yves Saint Laurent’s iconic lipstick – you’ll leave with intense, long-lasting colour. If a sultry eye look is your thing then YSL will fix you up with a custom eye look – all in a blink.

Services from Gucci, Urban Decay, Givenchy, MAC, Dior, Clarins plus more are on offer so you really will be spoilt for choice and left feeling like a VIP.

Full details on the beauty services are available here. What are you waiting for? Get in the taxi and get to that airport in plenty of time!

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Undressing Mr. Burberry: Eau de Parfum campaign unveiled


This week saw the unveiling of a new Burberry campaign for Mr. Burberry Eau de Parfum, an intense interpretation of the original Mr. Burberry Eau de Toilette. These days any new campaign from the British fashion house is big news as the brand enjoys a golden era under the direction of Chief Creative and Chief Executive Officer Christopher Bailey.

Josh Whitehouse, British actor and musician, returns as the ‘face’ of Mr. Burberry with perfumer Francis Kurkdjian continuing his collaboration with the brand as the creator of the fragrance.

The inspiration for the fragrance itself is the pulsing energy and frisson of excitement that buzz beneath a city, in this case, London. It tries to capture the anticipation of a night unfolding, the thrill that anything could happen. In a nod to the brand’s British heritage, the Eau de Parfum draws on classic scents of British male perfumery: Top notes of fresh tarragon blend with comforting, spicy cinnamon layered over rich patchouli with a base of dense, woody amber and smokey vetiver.

Tales of the city: The new Mr. Burberry Eau de Parfum is inspired by “the anticipation of London at night”

As with the Eau de Toilette, the bottle uses elements of the iconic Burberry Heritage Trench Coat in the design details of the dark lacquered bottle: The weighted cap is modelled on the horn-look buttons of the coat while the hand-tied bow around the neck of the bottle is English-woven gabardine in honour of the fabric invented by Thomas Burberry over 100 years ago.

Josh Whitehouse is no less well-dressed in a Burberry slim fit wool mohair tuxedo with satin lapels and satin-covered buttons and a handmade silk bow tie, woven and crafted in England.

A monogramming service which personalises the 100ml or 150ml Mr. Burberry Eau de Parfum bottle with up to three initials is available on and in selected Burberry stores.

The Mr. Burberry Eau de Parfum range also introduces three new limited-edition grooming products all infused with the fragrance: Aftershave Balm; Face Scrub; Hair and Beard Clay.

Q&A with Mr. Burberry ‘face’ Josh Whitehouse

Mr. Burberry is referred to as a ‘man of contrasts’. In what ways are you a man of contrasts?

JW: I am generally quite a quiet person in my day-to-day life and more of a thinker than a speaker. However, I am also a performer so when I’m up on stage with my band I become quite the opposite. In fact, while performing in general – be it acting or music – I, like many other creative people, find that this often becomes something of a release. It is certainly one of my own personal contrasts.

Mr. Burberry is inspired by London. How would you describe the energy of London?

I find the energy of London to be almost frantic: crackling with the busy feet of the busy people running here, there and everywhere. It is a place that is beaming with creativity and life from every corner.

What three words would you use to describe London at night?

Beautiful. Fun. Invigorating.

Would you say that London is different at night versus the daytime?

London at night is like a new city: more romantic, full of fun and flair. It’s when people are out to dress up or relax and have a good time, but the hustle and bustle of all walks of life are still all around you. London never sleeps.

Describe your perfect London night.

My perfect night in London would be with close friends on a nice summer evening, having early evening drinks in Islington or Soho, then off somewhere nice for a bite to eat, followed by bowling or going to see a comedy, a play, a film or to watch a band.

What are your favourite London views at night?

One of the best views I have seen in London at night was overlooking Piccadilly Circus from the rooftop of Hotel Café Royal, where we filmed the Mr. Burberry campaign. You can see all of the rooftops for miles, and all the madness of the streets below.

You can create your perfect night with anyone (living or otherwise), doing anything and being anywhere in London. Describe it.

I would have to skydive onto Dalston Roof Park with my band, eat a hearty steak, and drink some tasty wine. Play a gig on its rooftop, then abseil halfway down, jump and land on one of those big, squishy nets and then head over to a Northern Soul night somewhere and have a dance.

The campaign for the new Mr. Burberry Eau de Parfum is about the anticipation of a night with a love. How do you get ready for a night out, and what’s the best part of anticipating such a night?

There’s nothing quite like the feeling of being excited for a night out, especially if you are anticipating spending it with someone special. The best part of looking forward to it is just that: when it’s nearly time to go, you are getting ready and walking out of the door. You know you have the whole night ahead of you to enjoy.

What do you like about the Mr. Burberry scents?

I love the smell of both fragrances. The Mr. Burberry Eau de Toilette is brighter in smell: morning fresh, almost, yet zesty and light. The Mr. Burberry Eau de Parfum is a deeper, woodier fragrance – it’s almost more of a romantic scent.

In three words how would you describe the new Mr. Burberry Eau de Parfum?

Woody. Romantic. Warm.

How do you think a man should wear fragrance?

If a man enjoys wearing a fragrance, I think it’s nice to have a day scent and a night one. I would apply Mr. Burberry Eau de Toilette in the morning around the neck and chest area just after a shower. Then if I’m going out later, I’ll wear Mr. Burberry Eau de Parfum.

There are some new grooming products in the Mr. Burberry line: Aftershave Balm, Face Scrub and Hair and Beard Clay. Do you have any favourites of these?

My favourites are the Mr. Burberry Face Scrub and Mr. Burberry Aftershave Balm; they smell amazing and are not too strong, just this lovely hint of the fragrance on your skin.

Do you feel British men have a distinct style, attitude and outlook versus, perhaps, men from other countries – and what do you think the difference is? Does this refer to you too?

I think British men are not afraid of being who they are and looking how they want to look. They don’t take themselves too seriously and can be quite irreverent, and I think this characterises their style. I’d like to think this applies to me too.

Q&A with Mr. Burberry Perfumer Francis Kurkdjian

You said that when you started working on the scent for Mr. Burberry Eau de Toilette, Christopher Bailey asked for ‘irreverent’. What did he request for Mr. Burberry Eau de Parfum?

When I met with Christopher Bailey to discuss the inspiration for Mr. Burberry Eau de Parfum, he asked for it to be even more irreverent than the Eau de Toilette – a more intense, deeper fragrance.

What was the inspiration for Mr. Burberry Eau de Parfum?

The Mr. Burberry fragrances are inspired by London and its moments, and Christopher Bailey wanted Mr. Burberry Eau de Parfum to capture the essence of London at night. It is inspired by the heritage of British male perfume and is constructed to embody the Burberry man.

How do you create a fragrance within the same family, but with a stand out contrast?

Raw materials for a perfumer can be compared to colours for a painter. You can play with them and balance them with each other to create the harmony you want to express. It means you can play with the raw material, but also choose how much of it you put in the fragrance.

Tarragon, cinnamon, patchouli, amber and vetiver are the fragrance notes within Mr. Burberry Eau de Parfum. What role does each of the notes play?

These fragrance notes help to increase and underline the contrast between freshness and warmth. They bring depth and texture to the Mr. Burberry Eau de Parfum fragrance.

How did you approach making the Mr. Burberry Eau de Parfum?

When I was creating the Mr. Burberry Eau de Parfum, I tried to capture the intense moments and the sensual vibes of the Mr. Burberry film. I immersed myself in the formula to highlight and emphasise the darker and more sensual part of the scent. The idea was to keep the masculine Britishness, but to infuse the fragrance with warmer and deeper undertones.

As a perfumer, how do you capture the energy of London at night in a fragrance?

It’s a creative process. I use my imagination, my feelings and my intuition, all together. It’s all about capturing a feeling, vibes and a sense of what you feel while in the city and to translate it to the fragrance so it has the same type of feeling.

Fragrance is great for evoking memories and your senses. What memory does the Mr. Burberry Eau de Parfum fragrance evoke for you?

The world of fragrances has been related to work for me for the past two decades. It’s a passion, but it’s also my day-to-day life. Whenever I smell a fragrance that I have created, it reminds me of the period of time when I composed it.

What is your favourite memory evoked by a scent?

The smell of mimosa is my favourite scent memory as it reminds me of the house I grew up in.


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Announcing the PretAirporter Travel Shopping Exclusive Awards


Eager to know what the best traveller-exclusive products are out there? Look no further than the inaugural PretAirporter Travel Shopping Exclusive Awards.

The awards will recognise the best channel-specific products, new launches and consumer campaigns of the year. We will unveil full details of the awards, to be judged in Q3, later this month. They include:

· Travel Shopping Exclusive of the Year – Beauty
· Travel Shopping Exclusive of the Year – Fragrance
· Travel Shopping Exclusive of the Year – Fashion
· Travel Shopping Exclusive of the Year – Luxury
· Travel Shopping Exclusive of the Year – Wines & Spirits
· Travel Shopping Exclusive of the Year – Confectionery
· PretAirporter Global Travel Shopping Exclusive of the Year

For more information on the awards or to be featured on, please contact If you are launching a travel shopping exclusive, please tell us about it.


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Calling all bloggers: Chance to win cash prizes and Editor-in-Residence status


Love blogging? Love shopping? Love travel? If so, we want to hear from you. We’re looking for exciting writers who blog about the joys of travel shopping. It could be a post on the airports you rate for retail therapy, or, the amazing travel-exclusive products you’ve picked up, or, your essential airport shopping lists. Whatever you choose to blog about, if you’re writing about travel shopping we want to be reading you.

From April, PretAirporter will host the monthly PretAirporter Travel Shopping Blog Awards, a recognition of the importance that bloggers and key opinion leaders play in raising the profile of travel shopping.

Each month the best posts across beauty, fragrance, fashion, luxury, watches and jewellery, fine wines & spirits, and general travel shopping will be assessed, with the best each winning a US$300 cash prize, a ticket in Dubai Duty Free’s Finest Surprise luxury car draw and a special PretAirporter award logo.

To be considered for the monthly awards, all online posts must include a reference to and be dedicated to the travel shopping channel and its products.

The initiative will culminate in December with the PretAirporter Blogger and Key Opinion Leader of the Year Awards, featuring some outstanding cash and product prizes and winners’ trophies. The ultimate winner will also earn a paid stint as Editor-in-Residence at PretAirporter.

The award categories include:

· Blogger of the Year – Beauty
· Blogger of the Year – Fragrance
· Blogger of the Year – Fashion
· Blogger of the Year – Luxury
· Blogger of the Year – Wines & Spirits
· Blogger of the Year – Travel shopping
· Vlogger of the Year
· Instagrammer of the Year
· PretAirporter Global Blogger of the Year

For more information on the awards or to be featured on, please contact If you are launching a travel shopping exclusive, please tell us about it.


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Jo Malone London’s Asian inspiration available exclusively to travel shoppers

JML Blossom Belle TR LR

As a quintessentially British brand, the creativity behind some of the classic Jo Malone London fragrances has been sparked by such home-grown delights as the English country garden, a wind-blown beach and even the great literary traditions of its homeland.

The muse behind the new Blossom Belle collection however, was found on the other side of the world. Jo Malone London Vice President Global Fragrance Development Celine Roux explained: “As Jo Malone London is a British brand, we are normally inspired by all things quintessentially British, such as history, fashion and literature, but over the years we’ve travelled and discovered an array of different scents. In Asia we fell in love with blossoms – each trip is a new adventure, a new country, a new scent.”

In an apt celebration of the joy of travel, the result is a trio of Colognes which are available exclusively to travel shoppers around the world during April only:

Plum Blossom is a delicate blend of yellow plum with a fruity, fresh top note, a floral heart and a base of creamy sandalwood and clean, white musk.

Osmanthus Blossom is a white flower described as capturing “the duality of apricot counterpoised with supple leather”. Together with petitgrain, peach and orange flower this gently exotic scent is anchored by voluptuous cashmere wood.

Silk Blossom draws on the pink-fringed pompoms that attract hummingbirds and butterflies. The combination of fresh apricot with a hint of spice and ‘powder-soft’ heliotrope grounded on a bed of moss makes for a fruity, enticing fragrance.

So, find inspiration and motivation on your own travels or let Blossom Belle transport you, through the power of fragrance, on a spring fling to far off lands.

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Ultimune takes centre stage as Shiseido pops up in Paris

Shiseido UTM @ Paris CDG - The Mirror

If you are travelling through Paris Charles de Gaulle between now and 10 April, make sure you stop by the Shiseido pop-up which is promoting the best-selling Ultimune Power Infusing Concentrate at Terminal 2E (Gates M).

The much-loved Ultimune, which has become something of a cult product over the years, has a new tagline for Spring/Summer 2017: ‘The Beauty of Self-Defence’. This is in celebration of Ultimune’s key aim: Strengthening and defending the skin to help it look more radiant and healthy.

The pop-up features two digital technology experiences: The Mirror and the iPad digital portrait app.

Drawing on the theme of inner strength and beauty and the Japanese ink which characterises the new Ultimune campaign, the Mirror is an interactive experience, triggered by a motion-sensor. By moving in front of the digital screen, visitors can ‘open’ an Ultimune bottle; the Ultimune essence then surrounds them representing their inner beauty symbolised by a red ink ‘aura’.

Afterwards, Shiseido beauty consultants are on hand to offer an artistic impression of the digital image via an app in the iPad digital photo booth. The image is printed onto a postcard which you get to keep. Doing the hard work for us, the image will also be emailed to you, with the campaign hashtag #MOSTPOWERFULYOU, to allow easy sharing on social media.

Consumers who purchase a minimum of two products, including one from the Ultimune line, will receive an exclusive set of Shiseido miniatures as a gift-with-purchase

The pop-up also offers travellers a chance to have a personalised service from a Shiseido Beauty Consultant and to discover the full range of Shiseido skincare and make-up products, as well as the Ever Bloom fragrance.

It is always worth checking out the Shiseido aisle of whichever airport you are travelling through for its fabulous travel retail exclusives. Here we round up some of our favourites:

Shiseido Ultimune Power Infusing Set for Face and Eyes

The star of the show, this duo contains Ultimune Power Infusing Concentrate and Ultimune Eye Power Infusing Eye Concentrate. Many people swear by this as their skin’s secret weapon. Not only does it pretty much instantly make skin feel smoother, it works as a pre-treatment, boosting the effects of whatever skincare regime you follow it with. It also acts as a complexion defender protecting the skin against signs of aging and damage.

Shiseido Bio-Performance Glow Revival Program: Glow Revival Cream & Glow Revival Eye Treatment

We love the name for sounding a little bit like an 80s band (in a good way) but aside from that, this moisturising cream has so much more going for it. As well as just being a great moisturiser, its multi-benefits include evening out skin tone, smoothing over visible pores and wrinkles and banishing dullness, thereby indeed reviving your glow. The Eye Treatment is more of the same in an anti-aging formula developed specifically for the delicate skin around the eyes.

Shiseido Bio-Performance LiftDynamic Program: Bio-Performance LiftDynamic Cream, LiftDynamic Serum, LiftDynamic Eye Treatment

For those looking for something a little bit more hard-core in the anti-aging department, this is a good one to seek out. With the tagline ‘imagine there were no gravity’ it’s like they’ve read our minds. The cream is a super-rich moisturiser replenishing elasticity and moisture while sculpting the skin by making it appear visibly lifted. ‘Appear visibly’ being the magic words – for those of us afraid of needles, a really good cream can give us the ‘appearance’ of looking younger than we are for a few hours.

The Serum adds resilience and vitality and can be used simply if you prefer the texture of a serum or can be used to intensify the effects of the cream. As this set contains the Eye Treatment too, you’ll be all set to receive those ‘you are looking well’ comments. Cool packaging, it must be said.

Shiseido Benefiance WrinkleResist 24 Anti-Wrinkle Experts Set

This range can be summed up in three words: powerful, potent and luxurious. It contains WrinkleResist 24 for Eyes, which we love for its cover-all-bases approach in tackling five (yes five) types of eye-area wrinkles. In case you are wondering: crow’s feet, corner creases, under-eye wrinkles, lid creases and vertical lines. Phew. The Day Cream and Night Cream work together to help reduce roughness and flakiness, add moisture to the skin, tackle wrinkles and encourage a more radiant and dewy complexion. The Day Cream also contains SPF15 and helps protect the skin from outside aggressors.


Tom Ford bottles beautiful Amalfi Coast in latest Private Blend scent

Tom Ford Sole Di Positano LR

Are you looking out of your window and dreaming of being transported to warmer, more desirable climes? Well, thanks to Mr. Tom Ford, the beautiful Amalfi Coast in Italy is working its way to travel shoppers via new fragrance Sole di Positano – the seventh eau de parfum to join the Private Blend Neroli Portofino Collection.

Sole di Positano is available in 50ml and 100ml and will be on-shelf in travel shopping locations from April.

Capturing the beauty of cliffside village Positano, the green, citrus floral perfume is a luxurious mix of sun-drenched citrus. The fragrance opens with a sunlit vibrancy, in the name of Italian bergamot, petitgrain bigarade (bitter orange), lemon, mandarin gleam and shiso leaf.

At the heart, ylang ylang, sandalwood, jasmine absolute, muguet and orange flower combine while the base blends soft musk and green moss.

Mirroring the Mediterranean and sea-inspired bottles of the six other fragrances in the Neroli Portofino Collection, Sole di Positano is housed in an aqua tourmaline glass bottle akin to a chess piece.


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Dolce & Gabbana signs up second Game of Thrones star

Emilia-Clarke-Headshot cropped

Natural beauty Emilia Clarke is the second Game of Thrones Star in as many weeks to join Dolce & Gabbana’s celebrity ‘faces’.

Clarke will be appearing in ad campaigns from September 2017, for the launch of The One Eau de Toilette – a scent which is described as “enchanting, sensual and feminine but with an added dose of freshness”.

Domenico Dolce and Stefano Gabbana said: “Emilia Clarke embodies perfectly the Dolce & Gabbana woman: she is radiant and lively. Her personality and natural beauty will capture the essence of this new campaign: joyful, spontaneous and full of life. She is The One.”

Earlier this month, Dolce & Gabbana announced that Kit Harington will become the face of The One for Men.


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Think pink: Calvin Klein finds fragrance euphoria


In the ad visuals for Deep Euphoria, Australian actress Margot Robbie (who appeared in The Wolf of Wall Street and, more improbably, Neighbours) looks romantic and sweet wearing a floral dress and bathed in sunlight. A closer look however reveals all is not as innocent as it seems.

Calvin Klein ads, whether for fashion or fragrance, have never been shy of creating a bit of controversy. Remember the billboards with Mark Wahlberg, aka Marky Mark, in his pants; Justin Bieber and Lara Stone canoodling; Brooke Shields not letting anything come between her and her Calvins; Kate Moss naked on more than one occasion?

The campaign for the latest Calvin Klein fragrance, Deep Euphoria, upholds this tradition proudly albeit in a rather subtler fashion. The location is a hotel room where our heroine “further explores her deepest fantasies and innermost desires” under the “captivated gaze” of two young men. For what is the business of fragrance about if not seduction?

Inspired by the idea of empowered, modern sensuality, Deep Euphoria eau de toilette is a lighter, ultra-feminine version of the original eau de parfum.

Firmenich Perfumer Honorine Blanc returns to the Deep Euphoria range to create this new incarnation: A fruity, floral chypre which leaves a fresh and airy first impression.

Seductive packaging? The transparent cap of the bottle is said to be “a nod to the voyeuristic expression of the Deep Euphoria fantasy”

This freshness comes courtesy of top notes of water lily, cassis leaves and crisp pear. Jasmine sambac and black magic rose at the heart and a base of patchouli and musk provide deeper notes of seduction.

Deep Euphoria eau de toilette is available in 50ml (€58) and 100ml (€74) and will be available to travel shoppers from April.

OK, so it may not be possible to deliver empowerment via a spritz of scent but for many women, from thousands of years ago to the modern Ms. Robbie, that spritz of fragrance is all part of the pleasure of seduction.




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Kit Harington to front Dolce & Gabbana’s The One for Men campaign


Dolce & Gabbana’s obsession with millennial influencers has been well documented over recent months. This courtship of millennials continued at the house’s Fall 2017 show at Milan Fashion Week, where the likes of rapper Tinie Tempah and Presley Gerber (Cindy Crawford’s son) strutted their stuff on the catwalk.

Now, Dolce & Gabbana has added British actor Kit Harington into its millennial mix. The Game of Thrones actor will begin his role as face of The One for Men fragrance line in September 2017.

Domenico Dolce and Stefano Gabbana commented: “Kit Harington is exactly how we see the Dolce & Gabbana man: young, naturally charming, charismatic, with a personality rich in traits. There could be no other face for The One for Men. We are happy to have him joining the Dolce & Gabbana family.”

The One for Men is a spicy, oriental perfume developed on the harmony of tobacco with refined woody notes.


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From G17 to Mon Guerlain: A new feminine scent is born


Few companies know more about perfume than LVMH-owned Guerlain. With a history spanning close to 190 years, the house has produced many fragrances over the years, including favourites Shalimar and La Petite Robe Noire. Now the company has a new feminine scent, Mon Guerlain, and a new muse (Angelina Jolie) in its repertoire.

Paying tribute to contemporary femininity, Mon Guerlain will be launched worldwide (including airports) on 1 March. The scent is available in several sizes: 15ml (traveller-exclusive), 30ml, 50ml and 100ml.

Speaking at the launch event, Guerlain President & CEO Laurent Boillot noted the house’s global ambitions for the fragrance: “We have an international vision for Mon Guerlain and are targeting full expansion of the globe. We are going to speak to so many consumers in the world who don’t even know who we are.”

To ensure nothing was leaked about Mon Guerlain, the scent was referred to during development by its cryptic code name ‘G17’. Guerlain’s aim was to create a fragrance that represents a portrait of women today, linking to the idea that a perfume is like an invisible tattoo on skin.

Mon Guerlain, created by Guerlain Master Perfumer Thierry Wasser and Delphine Jelk, features the signature tahitensis vanilla note found in other Guerlain fragrances such as Shalimar, Habit Rouge and Jicky. Carla lavender, typically a masculine note, infuses tahitensis vanilla with freshness and purity. Other notes include sambac jasmine, which links vanilla to lavender, and santalium album sandalwood.

In Guerlain’s words, Mon Guerlain is “a fragrance for women who defy categorisation, who embrace all that life brings and all sides of themselves, who are comfortable in their own skin and whose guiding spirit is to be true to themselves and to live a life of use to others.”

Simplicity and pure are words that come to mind when describing the Mon Guerlain bottle, which wouldn’t look out of place in an alchemist’s lab. A revamped version of the 1908 quadrilobe bottle, the flacon features sharpened top lines and a gold ring.

Now to the muse: Angelina Jolie. Some might say she was a natural fit for the Mon Guerlain muse due to her love affair with Guerlain beginning many years ago when her mother wore a Guerlain powder. Guerlain approached Jolie in December 2015 when Laurent Boillot visited her in Cambodia, where she was directing her film First They Killed My Father.

The perfume’s advertising film is set in beautiful Provence, France, where Carla lavender is grown and harvested. Jolie breezes through a country house in a white dressing gown before changing into something more glam. The ad visual features Jolie in dark shadow, with her back tattoos visible – linking back to the idea of Mon Guerlain as an invisible tattoo.



Intellectual exercise: Distilling the essence of The Bloomsbury Set

Jo Malone London The Bloomsbury collection LR

Jo Malone London is always inspiring in its sources of inspiration. Its latest range is a creative homage to The Bloomsbury Group, a set of writers, intellectuals and artist friends who lived and worked together (in famously fluid relationships) in early 20th century London.

The group included writer Virginia Woolf, her artist sister Vanessa Bell, painter and decorative artist Dora Carrington and writer and critic Lytton Strachey.

Master Perfumer Yann Vasnier has distilled the essence of this lifestyle into scent by imagining “absinthe afternoons and golden linseed on paint-stained hands, warming whisky and sweet pipe tobacco, and the secrets of waxed floors burnished by footsteps in the night”. The intoxicating freedom of this unconventional life continues to inspire with the creation of these five new fragrances, each one presented in a bottle seemingly ‘painted’ with blocks of colour.

Blue Hyacinth has notes of sun-warmed hyacinth, garden geraniums and woody vetiver.

Tobacco & Mandarin combines vibrant mandarin and herbaceous sage with the warmth of beeswax sweet pipe tobacco.

Whisky & Cedarwood blends fine whisky and opulent roses, spicy pimento, warm cedarwood and waxy wooden floors.

Leather & Artemisia incorporates the green facets of anise-tinged absinthe, artemisia, soft orriswood, the richness of leather and amber woody notes of Cypriol.

Garden Lilies conjures up the scent of a lily pond at dawn with effervescent notes of water lilies, dewy green sap and ylang ylang rounded out with white musk and vanilla.

When not in London, The Bloomsbury Group escaped to Charleston, the country home of Vanessa Bell and her artist husband Duncan Grant. It was here that Master Perfumer Yann Vasnier found inspiration for the collection: “When we visited Charleston, in the middle of the English countryside, I didn’t know what to expect but I fell in love with it. When I was there, I made a storyline in my head from morning to afternoon to evening, so the five fragrances have a natural evolution. What I particularly loved about The Bloomsbury Set was the juxtaposition of domesticity and simplicity with this hugely intellectual environment”.

Whether wearing these fragrances will summon your own artistic muse remains to be seen but it will be a fragrant pleasure to try…

The Bloomsbury Set will be available for a limited time only from March at Jo Malone London travel retail locations worldwide.

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Before Coco: Chanel goes back to the start for its latest inspiration

Screen Shot 2017-02-27 at 13.41.42

The fashion feast of a film Coco Before Chanel, featuring Audrey Tautou, chronicled the early life of Gabrielle Chanel before she became ‘Chanel’. Now, the French fashion house has turned to those early years for its latest inspiration.

Earlier this week saw the release of a new chapter of the Inside Chanel film series: ‘Gabrielle, a Rebel at Heart’. The film which runs for a scant minute and a half, explores the early influences of the iconic designer who is credited with freeing women from the constraints of corsets into a brave new world of clothes which combined elegance with comfort and ease.

The two major launches of the Gabrielle campaign will be a fragrance line (the company’s first new fragrance pillar in 15 years according to industry bible WWD) and a handbag design.

By returning to the ‘rebel heart’ of its founder, the campaign seems to be designed to attract more of the free spirited, rebellious Millennial generation to the brand.

Gabrielle Chanel eau de parfum is scheduled to make its debut in June in Chanel boutiques and on the official Chanel website before rolling out to other Chanel retail outlets. Information disclosed at this point reveals it to be an ‘abstract floral’ created by Chanel Fragrance Creator Olivier Polge.

The Gabrielle handbag was first seen on the catwalk last October and is due to reach stores in March. Intriguingly, WWD reports that Pharrell Williams will become the first man to star in a Chanel handbag campaign (he wears a croc version of the Gabrielle cross-body). Three other Chanel muses: Kristen Stewart, Cara Delevingne and Caroline de Maigret will also feature in the Karl Lagerfeld-shot campaign, to be released on 3 April.

There’s also news that ‘Gabrielle’ will inspire new watch and jewellery designs from the house later in the year.

Did somebody say waiting list?

Celebrity StyleFragrances

CH Privée: Carolina Herrera turns up the privacy (and intimacy) levels


In an era where it is deemed normal to overshare details of our private lives on social media, Carolina Herrera invites us to preserve some privacy with its new CH Privée fragrance.

CH Privée is available in European airports this month before rolling out to travel shopping locations in The Americas, Asia Pacific and the Middle East in March.

Created by Carolina Herrera Creative Director Carolina Herrera de Baez and Master Perfumer Dominique Ropion, the scent is a “celebration of the enigma of femininity and love as the most unpredictable of forces”.

CH Privée has a deep bond with fashion and merges traditional ingredients with the most modern fragrance development techniques. Carolina Herrera’s signature elements are taken to a new level in this enigmatic fragrance which is inspired by the brand’s most sensuous side.

The fragrance is a combination of rare notes: Osmanthus absolute wrapped in vanilla caviar and touches of forest-floor patchouli intrinsically linked to a red leather accord. The result? A tailor-made “powerfully feminine” creation.

The faces of CH Privée’s ad campaign are models Lily Aldridge and Justice Joslin.


Read below for a short Q&A with Carolina Herrera Creative Director Carolina Herrera de Baez:

Can you talk to us about CH Privée in general, the private moments that inspire the fragrance and why are they significant?

CH Privée, the newest fragrance by House of Herrera, is a perfume inspired by a woman’s private moments. These moments empower us, when we are still and thoughtful and also when we have the luxury of being alone with our beloved.

What was the most important thing for you when creating this fragrance?

Every time we create a fragrance at House of Herrera, we start from the classic. Our perfumes are made with exquisite traditional ingredients, the ones that have been used in perfumery for centuries. We give them a modern twist, and I think there lays the success of our approach.

Did this influence your choice of leather as a conductive thread in CH Privée?

We’d used leather before, but it is the first time we’ve used leather in a women’s fragrance. Leather is usually associated with strength, with power, and from my perspective, this is real femininity; strength and power.

Can you talk about how wearing a fragrance like CH Privée could be provocative?

As with any other fragrance, the way a woman decides to wear CH Privée will share many things about herself. Some women wear much perfume while others may just spray a light touch to keep their scent intimate, so that their partner is the only one to perceive it. With this fragrance, the latter might be the optimal approach, but I always say a perfume is a personal accessory, and every woman should determine how she wears it.

Do you think there is something new to privacy in our day in age? Do you think that privacy has a different facet to it?

I’ve always thought that it’s critical to have a little mystery, and now when we’re flooded by oversharing, and people’s lives are so exposed; it’s the perfect time for CH Privée. Nowadays maintaining some personal privacy is crucial; after all, there is nothing more sensual and feminine than a drop of mystery.