BeautyFragrancesTraveller Exclusives

Ultimune takes centre stage as Shiseido pops up in Paris

Shiseido UTM @ Paris CDG - The Mirror

If you are travelling through Paris Charles de Gaulle between now and 10 April, make sure you stop by the Shiseido pop-up which is promoting the best-selling Ultimune Power Infusing Concentrate at Terminal 2E (Gates M).

The much-loved Ultimune, which has become something of a cult product over the years, has a new tagline for Spring/Summer 2017: ‘The Beauty of Self-Defence’. This is in celebration of Ultimune’s key aim: Strengthening and defending the skin to help it look more radiant and healthy.

The pop-up features two digital technology experiences: The Mirror and the iPad digital portrait app.

Drawing on the theme of inner strength and beauty and the Japanese ink which characterises the new Ultimune campaign, the Mirror is an interactive experience, triggered by a motion-sensor. By moving in front of the digital screen, visitors can ‘open’ an Ultimune bottle; the Ultimune essence then surrounds them representing their inner beauty symbolised by a red ink ‘aura’.

Afterwards, Shiseido beauty consultants are on hand to offer an artistic impression of the digital image via an app in the iPad digital photo booth. The image is printed onto a postcard which you get to keep. Doing the hard work for us, the image will also be emailed to you, with the campaign hashtag #MOSTPOWERFULYOU, to allow easy sharing on social media.

Consumers who purchase a minimum of two products, including one from the Ultimune line, will receive an exclusive set of Shiseido miniatures as a gift-with-purchase

The pop-up also offers travellers a chance to have a personalised service from a Shiseido Beauty Consultant and to discover the full range of Shiseido skincare and make-up products, as well as the Ever Bloom fragrance.

It is always worth checking out the Shiseido aisle of whichever airport you are travelling through for its fabulous travel retail exclusives. Here we round up some of our favourites:

Shiseido Ultimune Power Infusing Set for Face and Eyes

The star of the show, this duo contains Ultimune Power Infusing Concentrate and Ultimune Eye Power Infusing Eye Concentrate. Many people swear by this as their skin’s secret weapon. Not only does it pretty much instantly make skin feel smoother, it works as a pre-treatment, boosting the effects of whatever skincare regime you follow it with. It also acts as a complexion defender protecting the skin against signs of aging and damage.

Shiseido Bio-Performance Glow Revival Program: Glow Revival Cream & Glow Revival Eye Treatment

We love the name for sounding a little bit like an 80s band (in a good way) but aside from that, this moisturising cream has so much more going for it. As well as just being a great moisturiser, its multi-benefits include evening out skin tone, smoothing over visible pores and wrinkles and banishing dullness, thereby indeed reviving your glow. The Eye Treatment is more of the same in an anti-aging formula developed specifically for the delicate skin around the eyes.

Shiseido Bio-Performance LiftDynamic Program: Bio-Performance LiftDynamic Cream, LiftDynamic Serum, LiftDynamic Eye Treatment

For those looking for something a little bit more hard-core in the anti-aging department, this is a good one to seek out. With the tagline ‘imagine there were no gravity’ it’s like they’ve read our minds. The cream is a super-rich moisturiser replenishing elasticity and moisture while sculpting the skin by making it appear visibly lifted. ‘Appear visibly’ being the magic words – for those of us afraid of needles, a really good cream can give us the ‘appearance’ of looking younger than we are for a few hours.

The Serum adds resilience and vitality and can be used simply if you prefer the texture of a serum or can be used to intensify the effects of the cream. As this set contains the Eye Treatment too, you’ll be all set to receive those ‘you are looking well’ comments. Cool packaging, it must be said.

Shiseido Benefiance WrinkleResist 24 Anti-Wrinkle Experts Set

This range can be summed up in three words: powerful, potent and luxurious. It contains WrinkleResist 24 for Eyes, which we love for its cover-all-bases approach in tackling five (yes five) types of eye-area wrinkles. In case you are wondering: crow’s feet, corner creases, under-eye wrinkles, lid creases and vertical lines. Phew. The Day Cream and Night Cream work together to help reduce roughness and flakiness, add moisture to the skin, tackle wrinkles and encourage a more radiant and dewy complexion. The Day Cream also contains SPF15 and helps protect the skin from outside aggressors.

Clare Austin
written by: Clare Austin
With a background in fashion and beauty journalism for magazines such as Elle and Harper’s Bazaar Clare is a beauty enthusiast whose pulse quickens whenever a new product hits the shelves.