We’ve all been there: one minute you’re scrolling through Instagram and the next moment, an overwhelming feeling of déjà vu hits. Didn’t you already double-tap this perfectly lit flat lay of someone’s breakfast already? And you could have sworn you screenshot that #ootd earlier…didn’t you?
This, my friend, is your wake-up call to diversify your feed. Here at PretAirporter HQ, we are always on the lookout for blogging talent. So prepare to meet the best fashion bloggers you need to know about. Perfect for when your Explore page is starting to feel a bit, well, samey.
Hailed as the new Alexa Chung, Korean model Irene Kim is a global brand contributor for Estée Lauder no less. Her rainbow-hued locks have garnered her plenty of street style attention, but it’s her ability to rock anything from a tweed jumpsuit to an oversized denim jacket with sweatpants that makes her a must-follow.
Sassy mama, digital influencer, and one of Dubai’s most stylish bloggers, Dana Hourani is as likely to be spotted in the recording studio as she is posting editorial-worthy fashion snaps. Her bold and daring look ranges from red snakeskin trousers to fishnet tights with trainers (a surprisingly accessible combo).
Former senior fashion editor at ELLE China, Leaf Greener founded her own WeChat magazine called LEAF in 2015. Since then, she has worked with all the big brands including Chanel, Loewe and Chloé, and remains a fashion week favourite of photographer Tommy Ton.
Australian accessories designer Poppy Lissiman specialises in ethical products made using vegan materials — but don’t worry, these aren’t of the fair-trade sackcloth variety. Instead, think psychedelic sunglasses and holographic clutch bags as approved by the likes of Man Repeller and Pandora Sykes. Also, it doesn’t hurt that Lissiman can pull off a fluorescent fringed cape like no other.
Mumbai-based personal style and beauty blogger Aayushi Bangur is one of the most followed Instagrammers in the Indian blogosphere. Her feed is heavy on the glamour, and effortlessly blends fashion influences from both the East and West.
Ready to see the world through the lens of a banker-turned-blogger who also happens to be the best dressed mum in London town? Then follow Hedvig Sagfjord Opshaug, whose Céline-centric Instagram posts leaves us assessing our own wardrobes with a more critical discerning eye.