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Shiseido tempts travellers with envy-inducing beauty exclusives


There is real excitement surrounding Shiseido at the moment. Having been a trusted beauty brand for over 100 years it is now, under new CEO Masahiko Uotani, enjoying a dynamic rejuvenation and upping its game as a global beauty powerhouse. This Japanese giant is flexing its muscle and reasserting itself as a definite one to watch…

Looking ahead to the Spring/Summer 2017 range, Shiseido will launch Shiseido White Lucent Total Brightening Day & Night Set. The set, designed to add radiance and clarity to the complexion, comprises White Lucent All Day Brightener SPF 36; Micro Targeting Spot Corrector; MultiBright Night Cream, all in 50ml.

The White Lucent range is formulated with Double Strike PROApproachx2 brightening technology. Using the SAKURAResist complex derived from cherry blossoms the technology works to create melanin-resistant skin, helping to improve existing dark spots and prevent future ones.

The All Day Brightener SPF36, a new addition to the range, is a day time moisturiser that brightens skin while protecting it from damaging UV rays and air pollution.

The Micro Targeting Spot Corrector is an intensive anti-spot serum that, as the name suggests, targets and diminishes each spot individually to make the complexion appear more translucent.

Multi-Bright Night Cream works during the skin’s overnight cycle to reduce both the appearance of dark spots and also acne scars.

Shiseido Rouge Rouge, a collection of 16 red lipsticks which launched in July, will also introduce a duty free-exclusive from December 2016: Shiseido Rouge Rouge Trio Set. The set of edited highlights contains Ruby Copper (a vivid warm bright red); Murrey (a cool, reddish coral) and Hushed Tones (a warm, pinkish brown).

Using Shiseido’s Vibrant Red technology, the shades enhance red light and red pigments to complement various skin tones. The formula contains a highly refined synthetic mica, used here in lipstick for the first time, that smooths and adds lustre to lips without drying them out.

In January 2017 the Shiseido UV Protection Compact Foundation Duo will become available as a travel retail exclusive duo set. Compact foundations, which can be used wet or dry, have long been top-sellers in the Asian market. This version boasts a new formulation which contains anti-ageing properties and protects skin from external aggressors such as UV rays and pollution.

Following the introduction of Shiseido Ultimune Power Infusing Concentrate in a travel retail-exclusive jumbo format, from January 2017 Clé de Peau Beauté Essential Correcting Refiner will be available in 250ml exclusively to travel retail.

The luxurious, multi-benefit Refiner contains Illuminating Complex to add radiance and Surface Refining Complex to improve coarse, stressed skin. It also moisturises, controls excess sebum, diminishes the appearance of pores and acts as a make-up primer.

Clé de Peau Beauté Intensive Eye Contour Cream will be available in Spring/Summer 2017, as an airport-exclusive duo set. The cream has been newly formulated to deliver gentle moisture to the eye area while improving the appearance of fine lines and wrinkles and brightening, contouring and toning. Adding the touch of decadence we know and love Clé de Peau Beauté for, a platinum massage wand is added with which to apply the cream.

What more excuse do you need to book a new year getaway, picking up a few exclusive beauty treats on the way.

Helen Pawson
written by: Helen Pawson
Helen is Brands Editor at The Moodie Davitt Report. When she isn’t on a plane to attend the latest travel-related launches, she can be found (nervously) watching Leicester City FC or in search of the sun.