Burberry is riding high at the moment as an international fashion force. The decision to show its women’s and men’s collections simultaneously and its adoption of the see-now, buy-now business model has ensured the 161-year-old British fashion house is more relevant than ever in the fickle world of fashion. Rather than ‘Autumn/Winter 2017’, the show was called the ‘February 2017 collection’ as a nod to the fact that the clothes would be immediately available.
And while Burberry Beauty isn’t perhaps the first name you would think of when out shopping for make-up, the collection has been going from strength to strength. Something of a hidden gem, this stealth range creates high-quality, innovative, easy to wear products that are wonderfully flattering.
The make-up look for the Spring collection show last week was developed by Burberry Make-up Artistic Consultant Wendy Rowe under the creative direction of Chief Creative and Chief Executive Officer Christopher Bailey. Summed up by the words individuality; vitality; optimism, the look focused on “revealing the model’s own beauty”. Easy enough if you are a model I hear you say but this is a look for ‘real people’ too; a subtle, flattering look that you can adapt to make the most of your best features.
Using The Runway Edit (Burberry’s make-up capsule collection from the show which is now available to shoppers), here is the Burberry backstage make-up manifesto for Spring 2017:
Dewy, fresh skin with soft highlighting and sculpting to flatter the natural silhouette of the face.
Eyes subtly defined with a lightness that opens up the eye.
Pared back lips in natural tones.
Making its catwalk debut at the show was the new Burberry Lip Colour Contour, a creation which was inspired by a trick used by backstage make-up artists. The nude pen primes, contours and shapes to help lips appear fuller in a totally natural way – by adding a soft shadow to the lip line. It can be worn alone for a polished nude look or used as a primer under another lip colour. The creamy, weightless formula claims to last up to six hours while keeping lips moisturised.
Burberry Make-up Artistic Consultant Wendy Rowe shared her tips on recreating the look:
1. Apply Fresh Glow Luminous Fluid Base to the face like a moisturiser to give a dewy, fresh glow to the skin.
2. Sweep Face Contour pen under the cheekbones, jawline and along the nose to sculpt and softly define.
3. Apply Fresh Glow Foundation where needed to smooth and even out skin tone and texture.
4. Apply Cashmere Concealer or Sheer Concealer if required, to hide imperfections.
5. Apply minimal Nude Powder underneath the eyes and down the sides of the nose to eliminate shine.
1. Apply Fresh Glow Highlighting Luminous Pen at the inner corner of the eye and in the middle of the eyelid to create light around the eyes.
2. Using Effortless Kohl Eyeliner in Stone No. 00, draw a soft line along the waterline.
3. Under the bottom lash line, apply a touch of Eye Colour Silk in Nickel No. 304 to create a subtle grey contour.
4. Keep eyelashes and eyebrows natural.
1. For lighter skin tones, choose Lip Colour Contour in either Fair No. 01 or Medium No. 03 and apply all over the lips. Finish by softly pressing the colour into the lips for a natural authentic finish.
2. For medium skin tones, choose Lip Colour Contour in either Fair No. 01 or Medium No. 03 and apply all over the lips. Finish by softly pressing Full Kisses in Nude Beige No. 500 on to the middle of the lips.
3. For darker skin tones, define the lip line using Lip Colour Contour in Medium No. 03 and then apply one layer of Liquid Lip Velvet in Fawn No. 5 to enhance the natural tones.
The show itself was influenced by English sculptor Henry Moore who was born in Castleford, Yorkshire, coincidentally now the location for the Burberry factory where the brand’s famous trench coats are made.
The catwalk wound in and around an installation of Moore’s monumental sculptures in Burberry’s pop-up Makers House in Soho.