When it comes to make-up, especially for Millennials, it’s all happening online. NARS (a brand with a huge social media following) leveraged the power of social media recently to showcase its first-ever Traveller Exclusive collection with the help of NARS’ parent company Shiseido Travel Retail and Thai travel retailer King Power International.
From a 25sq m pop-up store at the King Power Srivaree Complex in Bangkok, NARS Make-up Specialist Roland Choong led an hour of make-up demonstrations which were live streamed on Weibo by King Power Thailand’s Weibo team. Viewers were able to interact with Roland in real time, ask questions and get advice on expert tips and tricks.
High profile promotions were also held at King Power Downtown Complex and in King Power International’s duty free stores at Bangkok Suvarnabhumi Airport throughout January and February.
Shiseido Travel Retail Vice-President Marketing Elisabeth Jouguelet explained: “NARS’ huge social media following demonstrates how strongly it resonates with the Millennials…As the first make-up brand to be featured on King Power Thailand’s Weibo live stream, NARS continues to build on its reputation for growing its loyal consumer base through social and digital channels.”
So, to the products themselves:
The NARSissist #Jetsetter collection features four travel-friendly sets combining the brand’s bestsellers and cult classics. Stop press: The range will be updated later this year with new sets tailored to fit the needs of the glamorous globetrotting woman. While eagerly anticipating that launch we are already firm fans of the existing sets:
Eye, Cheek and Lip Palette – Three limited-edition Eye Shadows (Soft Vanilla Bone; Copper Penny; Black Galaxy) share this single compact with the award-winning Laguna Bronzing Powder and Orgasm Blush, plus, there’s a limited-edition shimmering peach sorbet Lip Gloss. With all this in one palette, you’re good to go.
Orgasm Face Set – ‘Get glowing while you get going’ is what this Orgasm collection is all about. It’s the perfect combination to help you look less jet-lagged and more like you’re having the time of your life. It includes an Orgasm Blush and Orgasm Lip Gloss along with a Mini Orgasm Illuminator and Mini Orgasm Multiple.
Lip Pencil Trio – Three Lip Pencils in a range of tones means that you are ready with the perfect pout whatever your destination. From the pink sherbet of Jardin des Tuileries Satin Lip Pencil to the dusty rose of Dolce Vita Velvet Matte Lip Pencil to the all-out vivid siren red glamour of Dragon Girl Velvet Matte Lip Pencil, this trio lets the lips do the talking.
Travel Brush Set – an essential kit for anyone who travels regularly and wears make-up. This set contains a Blush Brush #20, an Eye Shadow Brush #40 and a Wide Contour Eye Shadow Brush #43 all in portable travel size.
We will share details of the updated range as soon as it is unveiled.