Inspired by the moment that you suddenly realise spring has arrived, Miu Miu L’Eau Bleue aims to capture all the luscious, floral earthiness of nature reawakening.
Perfumer Daniela Andrier, the unofficial Prada nose, is the creator of both the original Miu Miu fragrance and now L’Eau Bleue. In a very Prada-esque detail, Ms. Andrier reportedly studied Philosophy at the Sorbonne before becoming a perfumer. The intellectual slant that is a feature of the Prada aesthetic is also apparent in Prada designer Miuccia Prada’s diffusion line Miu Miu which is described as ‘intelligently frivolous’.
And so to the latest fragrance. Miu Miu L’Eau Bleue is a floral effervescent scent blending notes of lily of the valley, lush green foliage and honeysuckle. A base of earthy Akigalawood adds depth and spice.
The packaging mirrors that of the original Miu Miu eau de parfum but this time in shades of blue and yellow. The folding box, designed to be opened like a gift, reveals the matelassé – or quilted – bottle in faceted, transparent blue topped with a yellow pastel disk evoking spring sunshine.
Reuniting fashion photographer Steven Meisel and actress Stacy Martin from the original Miu Miu fragrance campaign, the images for Miu Miu L’Eau Bleue are a pastel vision of feminine youth and freedom. And rumour has it the kitten is back too…