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Kit Harington to front Dolce & Gabbana’s The One for Men campaign

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Dolce & Gabbana’s obsession with millennial influencers has been well documented over recent months. This courtship of millennials continued at the house’s Fall 2017 show at Milan Fashion Week, where the likes of rapper Tinie Tempah and Presley Gerber (Cindy Crawford’s son) strutted their stuff on the catwalk.

Now, Dolce & Gabbana has added British actor Kit Harington into its millennial mix. The Game of Thrones actor will begin his role as face of The One for Men fragrance line in September 2017.

Domenico Dolce and Stefano Gabbana commented: “Kit Harington is exactly how we see the Dolce & Gabbana man: young, naturally charming, charismatic, with a personality rich in traits. There could be no other face for The One for Men. We are happy to have him joining the Dolce & Gabbana family.”

The One for Men is a spicy, oriental perfume developed on the harmony of tobacco with refined woody notes.

 

Helen Pawson
written by: Helen Pawson
Helen is Brands Editor at The Moodie Davitt Report. When she isn’t on a plane to attend the latest travel-related launches, she can be found (nervously) watching Leicester City FC or in search of the sun.