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Keep on trucking with The Shilla Duty Free and AmorePacific


You don’t often associate truckers with must-try beauty products. But then, this hot pink Beauty Truck by The Shilla Duty Free and AmorePacific is not your usual heavy goods vehicle. This five-tonne pop-up shop is currently parked outside the retailer’s flagship store in downtown Seoul, and it’s already making waves across social media.

#아모레퍼시픽 #makeon #행사

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Launched to promote the Korean skincare house’s MakeOn brand, the eye-catching shop showcases four top products: Cleansing Enhancer, Skin Light Therapy, Makeup Enhancer and Magnetite Roller.

What’s more, the helpful staff on-hand are able to talk customers through the products in Korean, English or Chinese. Visitors receive discount coupons and free MakeOn and AmorePacific gifts, as well as a pink fan featuring the MakeOn logo.

Visitors can also collect free Laneige samples by taking and sharing pictures in the MakeOn photo zone, or simply by boarding the truck and trying out the various MakeOn treatments. Free samples for trying out beauty products? You don’t have to tell us twice.

As if all that Instagrammable goodness wasn’t enough, shoppers who visit the MakeOn shop in The Shilla Duty Free Seoul store also receive a MakeOn gold pouch, with an additional beach bag given to those who buy something at the boutique.

If you do happen to swing by this millennials’ dream of a beauty truck, don’t forget to tag #MakeOn and #PretAirporter for a chance to be featured on our Instagram feed.

Tess Harold
written by: Tess Harold
Born in Hong Kong, Tess currently lives in London where she is Editor at PretAirporter. Over the course of her career, she has worked for the likes of Stylist, The Telegraph, Prestige Hong Kong, Asia Spa and Harper’s Bazaar UK.