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Jo Malone London’s Asian inspiration available exclusively to travel shoppers

JML Blossom Belle TR LR

As a quintessentially British brand, the creativity behind some of the classic Jo Malone London fragrances has been sparked by such home-grown delights as the English country garden, a wind-blown beach and even the great literary traditions of its homeland.

The muse behind the new Blossom Belle collection however, was found on the other side of the world. Jo Malone London Vice President Global Fragrance Development Celine Roux explained: “As Jo Malone London is a British brand, we are normally inspired by all things quintessentially British, such as history, fashion and literature, but over the years we’ve travelled and discovered an array of different scents. In Asia we fell in love with blossoms – each trip is a new adventure, a new country, a new scent.”

In an apt celebration of the joy of travel, the result is a trio of Colognes which are available exclusively to travel shoppers around the world during April only:

Plum Blossom is a delicate blend of yellow plum with a fruity, fresh top note, a floral heart and a base of creamy sandalwood and clean, white musk.

Osmanthus Blossom is a white flower described as capturing “the duality of apricot counterpoised with supple leather”. Together with petitgrain, peach and orange flower this gently exotic scent is anchored by voluptuous cashmere wood.

Silk Blossom draws on the pink-fringed pompoms that attract hummingbirds and butterflies. The combination of fresh apricot with a hint of spice and ‘powder-soft’ heliotrope grounded on a bed of moss makes for a fruity, enticing fragrance.

So, find inspiration and motivation on your own travels or let Blossom Belle transport you, through the power of fragrance, on a spring fling to far off lands.

Clare Austin
written by: Clare Austin
With a background in fashion and beauty journalism for magazines such as Elle and Harper’s Bazaar Clare is a beauty enthusiast whose pulse quickens whenever a new product hits the shelves.