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How to apply eyeshadow: 4 tips you need to know


Eyeshadow is one of the most versatile weapons in your beauty arsenal, and yet, many of us shy away from using it on a daily basis. Yes, it can be intimidating. Watching YouTube clips of beauty vloggers blending seven shades of red eyeshadow with their 14-piece brush set is enough to scare off even the most intrepid amongst us. But it doesn’t have to be that way.

If you’re worried about not having the right brushes (because, sadly, that little plastic applicator with the sponge tip isn’t cutting it) then just focus on getting an all-over eyeshadow brush and a pencil brush for lining under the lower lashes.


1. Thou Shalt Prime

Prepping eyelids with a primer will ensure make-up last longer and looks even. It also helps the eyeshadow go on smoothly too, enhancing the colour and keeping it from creasing. If you’re still not convinced, try this inexpensive option from NYX. Or if you fancy splashing out, try this smudge-proof formulation from NARS.

2. Quality Over Quantity

Remember the days when you would buy an eyeshadow palette with 100 colours (half of which were just a variation on beige, and the other half a garish throwback to the eighties)? Well, those days are long gone. We’re older and wiser now, and know to spend our hard-earned money on a palette that has no duds. Obviously, Urban Decay’s Naked Palette is a contemporary classic for a reason, but these MAC travel exclusive palettes are well worth checking out at World Duty Free. MAC In the Buff and Smoky Metallic Times Nine are only available in airport stores.

MAC In the Buff
MAC Smoky Metallic Times Nine









3. Don’t Forget Your Lash Line

Quite often, the difference between looking alright and looking I-need-a-selfie good is just one swipe of make-up in the right spot. Take the eyeshadow that you have used across most of your lid, and blend it along the lower lash line with a pencil brush. This will ‘complete’ the look and help you achieve that professional make-up artist finish.

4. Highlight The Inner Coners

By adding a highlighter or shimmer to the inner corners of your eyes, you can instantly fake a more wide-awake look. Plus, it makes your eyes appear bigger. Just remember that a light touch is called for here, as too much will simply distract from the rest of the make-up that you have spent so much time perfecting.

Tess Harold
written by: Tess Harold
Born in Hong Kong, Tess currently lives in London where she is Editor at PretAirporter. Over the course of her career, she has worked for the likes of Stylist, The Telegraph, Prestige Hong Kong, Asia Spa and Harper’s Bazaar UK.