L’Oréal Paris is tempting Chinese travellers with the unveiling of its biggest festive event yet.
To kick off the Year of the Rooster, the brand has begun a celebration of beauty with a focus on the Chinese consumer.
L’Oréal Paris intricately combines the festivities of the Chinese New Year celebration with a stunning visual experience showcasing star brand ambassadors Barbara Palvin and Xia Wen.
Just as the Chinese calendar foretells a year fuelled with energy and dynamism, L’Oréal Paris hits the ground running with a new digital experience for its shoppers.
The promotion involves drive-to-store activation and call to action before and during shopping, as the brand aims to provide a fun experience for travellers.
In keeping with the festive spirit, L’Oréal offers its customers limited editions, skincare favourites and makeup must haves, such as Revitalift Classic, Age Perfect, Gold Obsession and Double Extension + CC Balm sets.