Regular PretAirporter readers will be familiar with our undying love of all things millennial pink. We love it on fragrance bottles, on handbags, and yes, on replicas of Jaguar convertibles. Which is why our sister publication’s coverage of the collaboration between The Shilla Duty Free Singapore, Dior and Changi Airport has us… tickled pink.
Check out the Instagrammable party that took place at Singapore Changi Airport’s Miss Dior Exceptional pop-up. Located in Terminal 1’s departure transit hall, the Dior store played host to the likes of actress and producer Jeanette Aw and designer Yoyo Cao.
The festivities were to celebrate Dior’s latest fragrance and to mark the 70th anniversary of the opening of the Christian Dior fashion house.
Of course, even if you missed out on the pink party, there is still plenty of time to explore the store as the promotion is running until the end of September. Here, clients can even purchase the exclusive Miss Dior couture edition, adorned with a couture bow handstitched by Dior haute couture ateliers. In homage to the fragrance’s launch in 1947, there are only 47 pieces available worldwide, with three of them available for purchase at The Shilla Duty Free.
With true social media savvy, the Dior outpost is a tantalising smorgasbord of photo opportunities. Take the giant installation of the Miss Dior bottle, for instance, which features an electronic screen that reads, “And you, what would you do for love?”
The interactive wall allows you to take a photograph, before answering the question on the touchscreen. Then, your answer and the digital polaroid are printed and e-mailed to you as a personal keepsake.
Last but not least, as if you needed more reason to jump into that gorgeous pink car and take a selfie, get this: For every Instagram picture posted using the hashtag #MissDiorLoveChain, Dior will donate US$1 to the charity WE Movement supported by Natalie Portman.