Cruelty-free Skincare: 6 Brands You Need To Know About


As more beauty brands turn to animal testing alternatives, cruelty-free cosmetics are no longer confined to niche products in your local Whole Foods. Here, PretAirporter explores some of the animal-friendly options available in duty free stores and inflight shopping.

So now you can buy some of the most exciting skincare and make-up products with a clear conscience.


“We live for lipstick and are serious about primers — but we also really care about animals. That’s why we are cruelty-free. We test our products on human volunteers, not animals.”

Star product: Photo Finish Foundation Primer

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Eve Lom

“EVE LOM is against animal testing. None of our products are tested on animals.”

Star product: Cleanser

Grow Gorgeous

“At Grow Gorgeous we do not test our products on animals.”

Star product: Hair Growth Serum

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“We are a 100% cruelty-free company, and do not test on animals at all. Our packaging actually says we test on humans, and we do not hire a third party to test on our behalf.”

Star product: The Phyto-Collagen Molecule

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“We are against animal testing. We do not test on animals, not even our raw ingredients. Nor do we support any companies who test on animals. We do not sell in China and our suppliers do not test.”

Star product: Black Magic Mascara

Egyptian Magic

“We do not, and never have, tested on animals. We are a proud PETA partner.”

Star product: All Purpose Skin Cream

Tess Harold
written by: Tess Harold
Born in Hong Kong, Tess currently lives in London where she is Editor at PretAirporter. Over the course of her career, she has worked for the likes of Stylist, The Telegraph, Prestige Hong Kong, Asia Spa and Harper’s Bazaar UK.