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Instagram for charity with Dior at Changi Airport

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When was the last time your picture of avocado on toast or your #ThrowbackThursday made the world a better place? Don’t get us wrong, there’s no judgement here, but wouldn’t it be nice to put your social media habit to good (yet still photogenic) use? Here’s how.

From now until 30 September, The Shilla Duty Free Singapore at Changi Airport will play host to a very special pop-up store indeed: Miss Dior Exceptional. Lucky visitors will be among the first to try out the new Miss Dior Eau De Parfum, which launches at the end of August.

Fans of the storied brand may recognise that this is the fragrance Christian Dior released 70 years ago, on the same day as the opening of his couture house in Paris.

Of course, no event is complete without the requisite Instagram opportunities and this is where Miss Dior Exceptional comes into its own. Taking pride of place in the T1 store is a replica of the pink Miss Dior Jaguar, featured in the upcoming campaign starring Natalie Portman. Guests will be able to jump into the driver’s seat and snap a pic for social media, using the hashtag #MissDiorLoveChain. The best part? For every Instagram post, Dior will donate US$1 to the charity WE Movement supported by Natalie Portman.

Now that’s what we call #gridgoals.

Tess Harold
written by: Tess Harold
Born in Hong Kong, Tess currently lives in London where she is Editor at PretAirporter. Over the course of her career, she has worked for the likes of Stylist, The Telegraph, Prestige Hong Kong, Asia Spa and Harper’s Bazaar UK.