2017 has already seen its fair share of lunatic decisions and we’re only a month in. If you’re ready to get away from it all then let luxury duty free retailer DFS transport you (along with the roosters) to a more joyous Lunar (not lunatic) New Year celebration.
The retailer’s beautifully shot one-minute film shows a red origami paper plane which flies to four locations (all home to DFS stores), such as Hong Kong and Venice. In each destination the plane meets a different rooster, each embodying the spirit of adventure: exploring, embracing, and indulging in the wonders of a new destination in a new year.
The short film (which can be viewed below) is accompanied by a striking Chinese acoustic soundtrack. DFS spread the joy by sharing the video on social media and sending it to its entire customer database.
The Chinese New Year celebrations don’t stop there. On 15 February, DFS customers who spend S$700 (US$496) or more will receive a complimentary festive tumbler. If you include a fashion purchase, you’ll receive an additional accessory pouch with a charm in your lucky colour. On the same day, customers spending S$88 (US$62) can participate in a ‘Match & Win’ game to win a gift.
Other DFS offers can be viewed here.