One of China’s best-loved sunglasses brands, Bolon Eyewear, is launching in Europe and the USA. The brand has brought 20-year-old supermodel Hailey Baldwin onboard to represent Bolon in both those locations plus China.
Bolon says Baldwin is the “perfect fit” to portray the glamour and femininity of the brand. And with her sense of style and popularity with millennials, she should prove a sound appointment.
Baldwin will appear in a communication campaign starting in March 2017, including TV advertising, internet, print and in-store. The brand movie and visuals were shot in Los Angeles.
We’ll still be seeing appearances from Anne Hathaway, who will continue to support Bolon in separate campaigns.
The 2017 Bolon sunglasses collection will be available to airport shoppers soon, offering more than 100 products in various colours and designs. Highlights include the unisex Elevated Aviator and Doubles Lenses for women.